A Branded City Built for Interaction.
For Huber Advanced Materials' HUBERpalooza event, Brick Built Models partnered with Creatacor to create a modular LEGO® city that translated Huber's innovation story into a durable, hands-on booth centerpiece.
From Generic LEGO City to Brand Storytelling Exhibit
Huber's original idea started as a LEGO city concept. Through discovery and creative development, it became something more specific: a branded exhibit that could communicate sustainability, energy, family safety, and new technology through a city guests could actually explore.
The finished piece was a 3'9" × 3'9" modular city display designed for HUBERpalooza and built to keep working long after the first event. Instead of treating the model as a one-time decoration, the team wanted a permanent asset that could travel to future trade shows, conferences, and brand events.
Brick Built Models handled the LEGO design, fabrication, customization, delivery, and on-site setup, working alongside Creatacor and the Huber team to make sure the finished city felt unmistakably tied to the Huber brand.
"Empowering Confidence to Innovate."
Huber's business theme became the creative filter for the city: clean energy, EV technology, safer communities, and visible brand details placed throughout the model.The Build, by the Numbers
The bulk brick stations used Huber-inspired red, yellow, green, and blue bricks — 7.5 gallons per color — so attendees could play, build, and interact around the display.
A Trade Show Display People Could Touch.
The city was designed to do more than sit on a table. Around the model, bulk LEGO® brick stations gave kids, families, and attendees a reason to stop, build, and stay engaged with the booth.
That interaction mattered. The model worked as an activation, giving the Huber team a natural conversation starter instead of relying on signage alone. Guests could notice the wind turbines, solar arrays, EV charging stations, homes, streets, and branded details, then connect those scenes back to Huber's products and values.
The result was a display that functioned both as booth traffic driver and brand storytelling piece: playful at first glance, but intentionally built around the company's real-world focus areas.
Innovation Hidden in the Details.
Huber wanted the display to represent family safety, sustainability, energy, and emerging technology. Those themes were built directly into the city: a residential neighborhood for community and safety, renewable energy infrastructure for sustainability, and EV charging stations to signal new technology.
Branding was incorporated without making the model feel like an advertisement. The Huber oval appeared on city elements like the billboard, water tower, wind turbine, and vehicles, while product-related decals explained how real Huber materials connected to specific areas of the model.
That balance is what made the model work: it invited people in with detail and play, then rewarded a closer look with a deeper brand message.
From First Sketch to Event-Ready Display
Built Around Ownership
Early conversations focused on event requirements, budget, and whether the model should be rented or owned. Huber chose to own the display, which meant the build needed to be more durable, more transportable, and ready for repeated use.
Refined Through Feedback
Initial sketches evolved through several rounds of review with Huber and Creatacor. The concept shifted from a generic city and fire station toward a more brand-aligned environment with homes, wind power, solar, EV charging, and material-specific storytelling.
Branded Down to the Brick
The city was built in modular sections for easier transport and assembly. Custom printed pieces, Huber logos, product decals, and motorized elements — including a spinning windmill — added movement, recognition, and polish.
Made to Travel
The finished model was packed into custom hand-carryable wooden crates rather than cardboard boxes. Brick Built Models personally delivered and set up the display at the Ritz-Carlton in Amelia Island for HUBERpalooza.
Small Scenes Doing Real Work
These detail images are meant for a carousel: branded elements, product references, sustainability scenes, and close-ups that reward visitors who want to explore the model.
Branded Wind Power
A Huber-branded wind turbine connects the model's energy theme to the company's sustainability story.
Custom Huber Pieces
Printed and branded elements helped the model feel custom, not off-the-shelf.
City-Level Storytelling
Neighborhoods, roads, EVs, solar arrays, and utilities worked together as a miniature brand world.
Branded Vehicle Details
Small branded touches made the city feel like a Huber environment without overpowering the scene.
Logo Placement
The Huber logo appeared naturally inside the world: billboard, water tower, vehicles, and energy infrastructure.
Booth Context
The city was designed to sit naturally inside Huber’s larger event environment.
Modular City Layout
The full model was divided into portable sections while still reading as one connected city.
Solar + Utilities
Renewable energy scenes gave visual form to Huber's sustainability and materials story.
Product-Specific Decals
Display decals connected real Huber material products to the related areas of the LEGO city.
Family Safety + Community
Residential details helped represent the family and safety side of the brand story.
Layered Detail
Every angle included something to discover, giving attendees reasons to keep looking.
A Booth Asset Built Beyond One Event.
Because Huber chose ownership instead of a short-term rental, the model was engineered with long-term use in mind. Modular construction, durable assembly choices, and custom crates made it possible to transport, set up, and reuse the display at future events.
The city gave Huber a visual anchor for conversations about materials, sustainability, energy, EV adoption, and family safety — all inside a display that felt approachable and fun.
For an event called HUBERpalooza, the model did exactly what it needed to do: attract attention, invite interaction, and leave the company with a reusable showcase piece.
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Need a Display People Actually Stop For?
From branded LEGO® cities to interactive booth activations, Brick Built Models creates custom displays that turn your message into something people can explore, touch, and remember.
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