About Us
We use LEGO® brick building as a strategic medium to help brands unlock the power of play through custom Brick Brand Activations™. Engaging audiences, energizing events, and leaving a lasting impression.
We Design Play That Works
Brick Built Models is a creative agency built at the intersection of strategy, storytelling, and structured play. We help forward-thinking brands stand out in cluttered spaces through immersive, hands-on experiences built with LEGO® bricks.
We coined the term Brick Brand Activations™ to define what we do best: create physical, interactive moments that audiences remember, photograph, and talk about.
Our Medium is Familiar.
Our Approach is Anything But.
LEGO® bricks are universally known, but in our hands, they become a tool for connection, strategy, and brand elevation.
From sculptural installations to interactive displays, our work invites curiosity, sparks emotional engagement, and leaves a lasting impression.
We don’t follow trends. We build physical experiences that transcend them.
Passion On A Global Scale
What started as a network of elite brick artists has evolved into a full-service studio collaborating with agencies, internal brand teams, and production houses across the world
We’ve executed custom LEGO® brick activations for trade shows, conferences, retail rollouts, media events, and product launches. With each project tailored to a unique audience and brand objectives.
Strategic Thinking
in Every Brick
We aren’t just a team of expert builders; we’re marketers, designers, and engineers. With our experience, we ensure every activation is aligned with your business goals.
MILLIONS of Bricks Placed
HUNDREDS of Models Designed
50+ Years of Combined Industry Experience
Full-Service Creative + Build Team
Our Models Aren't Just for Show
- Every build starts with a story, not just a sketch
- Every brick has a purpose, and it always starts with your “why.”
- Designed to spark real engagement
- 100% custom work. No templates, no shortcuts
“We don’t build shelf pieces. We build conversation pieces.”
Let’s Build the Unexpected
We collaborate with brands and agencies looking to do something different. Whether you’re dreaming up your next flagship campaign or planning a one-of-a-kind event, we’re ready to help you make it unforgettable.