About Brick Built Models
We design and build premium LEGO® Brick Brand Activations™ for events, expos, and corporate spaces. We help brands, event planners, and marketing teams leverage the power of play to engage audiences, energize events, and leave a lasting impression.
Our Story
Brick Built Models was founded by Lee Roberts, a professional LEGO builder and designer with a background in large-scale custom LEGO models and public-facing installations.
Lee began building with LEGO at a young age and later worked as Lead Model Designer for the prominent YouTube channel Solid Brix Studios (700K+ subscribers). During his five-year tenure, he designed and constructed many of the largest fan-made LEGO Star Wars models in the world. Including models commissioned directly by The LEGO Group.
These models have accumulated over 100 million online views and traveled nationally for exhibition, collectively viewed by more than 50,000 in-person attendees. They were designed for both long-distance readability and close inspection, incorporating fine detail and cohesive narrative elements intended to hold viewers’ attention.
In parallel with his LEGO design work, Lee worked professionally as a corporate event photographer, providing coverage for conferences and trade shows. This role provided direct exposure to how attendees move through event spaces and how different types of activations succeed or fail at capturing the fleeting attention of attendees.
Over time, Lee began applying his LEGO design expertise to branded and event-focused projects, working both independently and as a white-label contractor for agencies, studios, and event professionals, combining technical execution with an understanding of the needs of event professionals and marketing teams. This progression led to the formation of Brick Built Models in 2024, a studio focused on custom LEGO installations, interactive group builds, and branded LEGO experiences for corporate clients and events.
Lee and the Brick Built Models team currently work with marketing teams, event planners, and organizations seeking custom LEGO builds designed for public interaction, brand visibility, and long-term display.
Our Work Has Been Featured By:
We Design Play That Works
Brick Built Models is a creative agency built at the intersection of strategy, storytelling, and structured play. We help forward-thinking brands stand out in cluttered spaces through immersive, hands-on experiences built with LEGO® bricks.
We coined the term Brick Brand Activations™ to define what we do best: create physical, interactive moments that audiences remember, photograph, and talk about.
Our Medium is Familiar.
Our Approach is Anything But.
LEGO® bricks are universally known, but in our hands, they become a tool for connection, strategy, and brand elevation.
From sculptural installations to interactive displays, our work invites curiosity, sparks emotional engagement, and leaves a lasting impression.
Our Models Aren't Just for Show
- Every build starts with a story, not just a sketch
- Every brick has a purpose, and it always starts with your “why.”
- Designed to spark real engagement
- 100% custom work. No templates, no shortcuts
“We don’t build shelf pieces. We build conversation pieces.”
Strategic Thinking
in Every Brick
We aren’t just a team of expert builders; we’re marketers, designers, and engineers. With our experience, we ensure every activation is aligned with your business goals.
2,000,000+ Bricks Placed
100+ Models Designed
50+ Years of Combined Industry Experience
Full-Service Creative + Build Team
Let’s Build the Unexpected
We collaborate with brands and agencies looking to do something different. Whether you’re dreaming up your next flagship campaign or planning a one-of-a-kind event, we’re ready to help you make it unforgettable.